The Soft Sell: Auto Advertising Turns 113
Raise a dry martini to the Mad Men of another era, the forgotten copywriter who placed the first automotive ad for the Winton Motor Carriage back on July 30, 1898. TheDetroitBureau.com's marketing...
View ArticleEarly Launch of Model S Offsets Concerns About Widening Tesla Losses
Think of it as a "year of two halves," says Tesla Motors CEO Elon Musk, and the first half got off to a bad start with Q1 losses surging to $90 million. But investors rewarded Tesla with a big jump in...
View ArticleFord Opens New Silicon Valley Lab
Forget the Rust Belt, Ford Motor Co. is now officially a part of the high-tech world of the Silicon Valley. Recognizing the rapidly increasing role of digital technology in the automobile, the...
View Article24 Hours of Le Mans Becomes Alternative Power Showcase
It has been described as the most demanding and unforgiving road race in the world, one that only the hardiest men and machine can hope to survive, never mind win. But this year’s 24 Hours of Le Mans...
View ArticleFord, Toyota, Mazda and Dodge Square off for Green Car Honors
While hybrids and electric vehicles may be the very definition of “green” technology to the average American motorist, the organizers and judges of the Green Car of the Year award have a somewhat...
View ArticleChevy Introduces Corvette Performance Data Recorder
Whether you’re a serious racer hoping to improve your lap times or just want to see how well you can handle the curves on a weekend run through the country, Chevrolet is offering Corvette buyers a way...
View ArticleJeep Owners Urged to Act to Lock Out Hackers
Fiat Chrysler has released an urgent update for the software on a number of its connected vehicles after learning that two hackers were able to take control of a Jeep Cherokee and crash it into a...
View ArticleDaimler Investing Around $8 Bil on “Green” Powertrains by 2018.
Mercedes-Benz parent Daimler AG will invest more than seven billion euros, or $8 billion, on green powertrains over the next two years – about half of its total R&D budget -- the automaker said...
View ArticleRue Brittania? Brexit Could Chase Jaguar Land Rover from the UK
Rue Brittania? With Brexit negotiations seeming to go nowhere, Jaguar Land Rover's CEO is warning the carmaker could cut back its British investments, even flee the country to avoid a potential $1.6...
View ArticleToyota Earnings Soar on Global Sales Surge
Toyota delivered a solid, 28% increase in net earnings for the most recent quarter. driven by strong sales in most key markets. But it is struggling a bit in the U.S., as TheDetroitBureau.com reports.
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